Tonight, while John and I watched ‘Chuck’, an hour long program, three grocery store commercials used local food as a marketing theme. They flashed images of local products and the farm families that produce it, with suitably convincing dialogue. Is local food a fad…for the moment? Are the grocery stores responding to demand and capitilizing on a sexy trend or are they seriously committed to supporting local farmers and providing our communities with high quality food? What do you think? Does it matter?